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1.
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Behind The Cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / Marc R. Benioff, Carlye Adler.
by Benioff, Marc [1964-] | Adler, Carlye. Edition: 1Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York : John Wiley : Jossey Bass ; 2010Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).
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2.
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Youtility : why smart marketing is about help not hype
by Baer, Jay. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Penguin Books 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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3.
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Managing Customer Value : creating quality and service that customers can see
by Gale, Bradley T. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Free Press 1994Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
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4.
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Tilt : shifting your strategy from products to customers / Niraj Dawar.
by Dawar, Niraj. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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5.
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Contemporary selling : building relationships, creating value / Mark W. Johnston and Greg W. Marshall.
by Johnston, Mark W [author.] | Marshall, Greg W | Johnston, Mark W. Relationship selling. Edition: Fifth Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Routledge, Taylor & Francis Group, [2016].Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).
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6.
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9 ब्रांड शास्त्र (9 brand shaastras) : विजेता ब्रांड के निर्माण हेतु 9 सफल ब्रांड रणनीतिया (nine successful brand strategies to build winning brands) / जगदीप कपूर (Jagdeep Kapoor).Hindi
by कपूर, जगदीप, (Kapoor, Jagdeep) 1960-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), c2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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7.
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18 ब्रांड अस्त्र (18 brand astras) : ब्रांड विकसित करने के लिए क्रिप्स ब्रांड क्षमताओं को अस्त्र की भांति उपयोग में लाए (using brand abilities as weapons for CRISP brand building) / जगदीप कपूर (Jagdeep Kapoor).Hindi
by कपूर, जगदीप (Kapoor, Jagdeep) 1960 -.. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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8.
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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.
by Grigsby, Mike [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York, NY: Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
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9.
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Unlocking the customer value chain : how decoupling drives consumer disruption / Thales S. Teixeira with Greg Piechota.
by Teixeira, Thales S [author.] | Piechota, Greg. Edition: 1 Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York : Currency,(Penguin) 2019.Online access: Publisher's Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812 TTS] (1).
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10.
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Marketing myopia / Theodore Levitt.
by Levitt, Theodore 1925-2006.. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 LT] (1).
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11.
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Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.
by Hagel, John | Armstrong, Arthur. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Harvard Business School Press, c1997Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800285467 HJ] (1).
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